Privacy Policy

A. Personally Identifiable Information (PII)

We may collect:

• Name, date of birth, phone, email, and mailing address
• Emergency contact information
• Payment and billing details

B. Protected Health Information (PHI)

As a provider of health services, we may collect:

• Medical history, lab results, prescriptions, clinical notes
• Consultation recordings or intake forms
• Information shared during telehealth, in-person visits, or diagnostics

C. Technical & Web Information

• IP address, browser type, device ID, referral URL
• Usage patterns, page views, clicks, time spent on site
• Cookies and pixels (see Section 8)

LYV complies with the Health Insurance Portability and Accountability Act (HIPAA). We:

• Store all PHI in encrypted, access-controlled platforms
• Limit PHI access to licensed providers and authorized personnel
• Require HIPAA training for all staff
• Monitor and audit PHI use regularly
• Maintain a breach notification policy in accordance with federal law

Your rights under HIPAA:

• Access and request copies of your health records
• Request corrections to inaccurate PHI
• Receive a record of disclosures upon request
• Revoke authorizations previously given
• File complaints with the U.S. Department of Health & Human Services (HHS)

For HIPAA-related inquiries: privacy@lyv-wellness.com

We use your data to:

• Deliver clinical care and wellness services
• Schedule and manage appointments
• Coordinate lab testing and diagnostics
• Provide telehealth services
• Process secure payments
• Communicate with you via email, phone, or SMS
• Meet legal or regulatory obligations

We do not sell your data. Ever.

We may share your information with trusted third parties who support our operations:

• Electronic Health Record (EHR) systems
• Telehealth platforms
• Labs and diagnostic vendors
• Payment processors (e.g., Stripe, Square)
• Marketing software (e.g., email service providers)
• Government agencies, courts, or emergency responders if required by law

All vendors are required to adhere to strict data privacy standards, including HIPAA where applicable.

• PHI is retained for 7 years minimum, as required by Ohio law
• Payment and financial records are kept for tax and compliance purposes
• Marketing and web data is retained up to 3 years, unless opted-out sooner

You have the right to:

• Access or request copies of your personal or medical data
• Request corrections to inaccurate information
• Request deletion of non-medical personal data (where permitted)
• Withdraw consent for future use of your data
• Opt out of email marketing at any time by clicking “unsubscribe”

To exercise your rights, contact: privacy@lyv-wellness.com

We do not knowingly collect or store personal data from individuals under 18 years of age. Services for minors require documented consent from a legal guardian and must be approved by LYV leadership.

We use cookies and third-party analytics tools (e.g., Google Analytics) to:

• Track user behavior
• Improve site performance
• Personalize your web experience

You may disable cookies through your browser, but this may impact site functionality.

We implement physical, administrative, and technical safeguards to protect your information:

• End-to-end encryption for data transmission and storage
• Access restriction based on user roles
• Secure login credentials with multi-factor authentication
• Staff training and risk assessments
• Daily data backups and audit logs

If you access LYV services from outside the United States, your information may be transferred to U.S.-based systems. LYV ensures all data transfers comply with applicable privacy safeguards.

We may modify this Privacy Policy from time to time. Updated versions will always be posted at: https://www.lyv-wellness.com/privacy-policy/

Material changes will be communicated via website banner or email, and continued use of our services indicates acceptance of the updated policy.